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RIP Windows XP Service Pack 2

If you haven’t upgraded to Service Pack 3 your computer is at risk.

Blogging is like vitamins for your website.

Will blogging help search engines find my website?

YES!  Companies who blog get better search marketing results.   Last August HubSpot.com conducted a survey of 1,531 customers, all small to medium sized businesses.  795 businesses blogged 736 did not.  Those that blog have 55% more visitors to their sites, 97% more inbound links, links from other sites to theirs and 434% more indexed pages, pages recognized and cached by search engines.  Here’s why.

  1. Keyword Steroids – Blogging adds keyword rich content to your site.  Building posts, links and URLs using precious keywords. Plus, blogging usually involves words and terms grouped in a similar manner to audience searches because you’re addressing a topic for discussion not compiling marketing copy.
  2. Fresh Content – Updating your site consistently makes Googlebot and other search bots into your allies. Regularly posting quality on topic content increases the number of bot visits resulting in more indexed pages.
  3. Return Viewers – Blogging gives visitors a reason to return building a reputation for your website as an informational resource. Comments and trackback features in blog software encourage interaction.
  4. Link Building Boost – Useful articles are well read and encourage others to link to your blog on their site, using social media or though RSS, creating more inbound links to your site.
  5. Naturally Search Friendly – Most blogging software has search friendly site architecture.  Clear navigation, uncomplicated URL structure and correct linking practices make it easy for the search engines to crawl your site and index content.

This article is also published in Columbia Woman magazine!

Make colors change on your website.

Ahh a lovely cart of hexadecimal color codes for the web.

To make a spot of text change color use the six digit color code in place of the ff0033 in the code below (the # symbol must be placed in front of the text for color to change in all browsers):

Example: What ever you want to be colored

Code: <span style=”color:#ff0033;”> What ever you want to be colored</span>

Click on the image below to view a larger version of the chart.

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Transferring a Domain

Trying to transfer a domain to another registar? Fear not.

In order to transfer a domain to another registar, you’ll need the following:

1. Access to your registrar account. This is a must because if you don’t you won’t be able to access the “authorization codes” needed to transfer the domain.
2. Change the administrator email account to the person handling the transfer. This way he/she will get the necessary information and won’t have to bug you :)
3. Unlock the domain so that you can initiate the transfer.
4. Purchase the transfer credit via the new registrar.
5. Gather the authorization codes sent by new registrar.
6. Gather the losing registrar’s transfer authorization code.
7. Losing registrar must accept the transfer or the transfer will be finalized in 3-7 business days.